February 24 & 25, 2014 – Regional 7th Henkel Innovation Competition Semi-finals in Dubai

Two teams from INTERLINK at Al Yamamah University took part in the semi-finals. The men’s team, comprised of Yazeed Albedah and Abdulaziz Alrakhees, won third place overall! Although this was the second time INTERLINK and Al Yamamah University sent a team from the men’s campus, it was the first time we sent a women’s team. The women’s team was comprised of Sara Abahussain and Huda Elsayed. The teams presented their projects, which revolved around a creative product that the team has to come up with to meet the market needs in 2050 and the whole business plan in terms of the product concept, positioning, marketing, meeting the Henkel sustainability matrix and feasibility. A renowned German company, Henkel is a multi-national group of manufacturing companies and a global leader in brands and technology.